Camellia is a non-alcoholic spirit that embodies the delicate balance between indulgence and restraint, encouraging to let loose while staying grounded. The brand celebrates the yin-yang harmony in life, offering a refreshing alternative that nourishes both body and spirit.
Targeting the sophisticated, independent woman who values femininity, competence, and integrity, Camellia resists the social pressures of alcohol consumption.
Inspired by the resilience and beauty of the Camellia flower, which thrives in harsh conditions, my design approach aims to convey a refined, mindful alternative for those seeking balanced, enriching social experiences.
For the color palette, I selected a vibrant red-orange to represent the brand’s dynamic and unapologetic nature, symbolizing vitality and passion. This choice is complemented by off-white, introducing a sophisticated contrast that underscores the commitment to balance and mindfulness.
The typography combines a bold, gothic-style typeface with a clean, sans-serif typeface. Reflecting the brand’s edgy personality while catering to a demographic that appreciates strength and independence. The contemporary sans-serif enhances readability and adds a modern refinement to the overall design.
This deliberate fusion of design elements not only highlights Camellia’s distinct presence on retail shelves but also resonates with consumers seeking a stylish and mindful alternative to traditional alcoholic beverages. It presents a symbol of balance and elegance, perfectly tailored to the modern woman.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
