NANA

Fusion Restaurant

IDENTITY
LOGO
PACKAGING
overview
student concept
2024

NANA is a fusion restaurant that merges the vibrant and rich traditions of Mexican cuisine with the refined and delicate techniques of Japanese cooking. The name "NANA" holds significance in both cultures, symbolizing a harmonious blend and mutual respect between these two culinary worlds. The restaurant’s signature dish, birria-ramen, encapsulates this fusion, combining hearty Mexican birria with the comforting allure of Japanese ramen noodles.

solution

The branding for NANA is minimalist yet vibrant, featuring a unique and bold typeface that stands out. The logo and illustrations incorporate elements of Japanese noodles and Mexican motifs, reflecting the fusion concept. The color palette draws inspiration from Mexican houses and Frida Kahlo’s artwork, ensuring that the brand’s visual identity is both eye-catching and culturally resonant.

logo

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Cultural crossroads where the vibrant spirit of Mexico intertwines with the refined traditions of Japan.
ui / ux
desktop
website

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